Allister Frost

Former Head of Digital Marketing, Microsoft

Allister Frost is the former Head of Digital Marketing for Microsoft. In his time at the company he was responsible for campaigns including Windows Vista, Windows 7, and the ‘I’m a PC’ campaign. Prior to the software giant Allister worked on consumer brands for Kimberly Clark. Now working with companies from Sony to mining company Anglo-American, Allister examines not just how the digital world operates now, but how it will operate in a few years time. In an age where Twitter and Facebook have become world-conquering businesses in just a few years, he seeks to explain how businesses can keep up, and avoid falling for the hype.

Starting price
3100
Language(s)
English
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