Before taking on the London 2012 role, Linda’s task was to make flying fun as Head of Customer Service at Virgin Atlantic – focusing on low cost, high value. She applied the same principle of ‘magic touches’ at the Olympics, organising 15,000 Games Makers and contractors to host 9 million spectators. Linda offers practical examples of the critical gains to be had by engaging both front of house teams and those who drive the engine of the organisation.