Tamara Lohan

Founder & CEO, Mr & Mrs Smith

After publishers rejected the idea of a new hotel guide, Tamara and her husband decided to print it themselves. They sold 100,000 copies in year one. There’s now an online booking service, employees from LA to Sydney and the Smith & Family brand. Tamara sets out the challenge of building a digital brand and disrupting an established market: “Stick to your beliefs, ensure everything is consistent with the brand and create an environment of trust.”

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