Daryl Fielding

Former Brand Director, Vodafone UK

Daryl went from New Labour’s advertising communications in the 1997 election to devising the famous Dove ‘Campaign for Real Beauty’ – secretly enlisting the daughters of the all-male board. The campaign has become a case study of purpose branding. After leading global strategy for food brands with $9bn sales, she joined Vodafone with a mission to make the provider focus on people rather than product. In speeches Daryl covers everything from brand strategy to leadership and company culture, dealing with crises in the age of social media, and understanding customers.

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